We are the first who have applied Eye Tracking to ensure success for our clients!
Average time spent looking at a print ad, poster or billboard is less than two seconds. Exactly within this short time your customer becomes engaged in advertised product or takes with indifference his eyes off.
We offer the possibility not to guess but to know certainly, which elements of Your advertising message attract the most attention of consumers and which remain unnoticed.
You will know whether consumers see what you want to bring to them or not.
- Gaze plot
- Heat map
- Bee swarm
- Areas of Interest
Displays movement sequence, order and duration of gaze fixation. Displays gaze motion of each respondent separately.
Displays the most attractive elements of the image for consumers in the form of "hot" spots. Displays data of all research in whole.
Displays gaze fixation of respondents in the form of points that attract the most attention. Provides information simultaneously of all respondents interactive.
Polygons display the areas with the highest concentration of gaze points recorded during the test showing the percentage of respondents who are interested in these clusters.
Areas of Interest
Visualize the attitude of respondents related to the definitely given areas of the image. It provides statistical data. Thus, guesswork is replaced by fact.