Use

Shopper Research

Eye-tracking technology helps to reveal features of consumer behavior and preferences, to measure shelf-appeal and efficiency of POS-materials in a real point of sale.

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Package Research

Eye-tracking technology allows you to assess and compare different designs of packaging from the standpoint of information content, attractiveness and visibility of the certain design elements.

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Printed Media

Eye-tracking technology allows you to assess visual perception and communication capabilities of the printed advertising materials (leaflets, prints, posters, etc.).

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Usability Research

Eye-tracking technology makes it possible to see a website, application or program through users’ eyes and to assess the perception of design, interface usability, navigation routes, banner and other kinds of advertising.

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Motion Research

Testing of any video materials using Eye-tracking technology allows you to assess visual perception and to predict communication efficiency before the beginning of advertising campaign.

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