Package Research

The ability of packaging to convey basic product information to buyers depends on visibility and readability of key design elements. Eye-tracking is the unique tool for measuring visibility and communicativeness of packaging. It is very easy to choose the most effective design of packaging among alternative ones on the basis of visual perception parameters.


  This type of research answers the following questions:

  • What elements of your packaging are noticed and unnoticed?
  • What design of packaging attracts attention and holds it most effectively?
  • How visible and readable is information on the packaging?


  "Gaze plots" based on data from three test participants looking at product packaging.