Visualization

Gaze plot

Gaze plot

Displays movement sequence, order and duration of gaze fixation. Displays gaze motion of each respondent separately.

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Heat map

Heat map

Displays the most attractive elements of the image for consumers in the form of "hot" spots. Displays data of all research in whole.

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Bee swarm

Bee swarm

Displays gaze fixation of respondents in the form of points that attract the most attention. Provides information simultaneously of all respondents interactive.

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Cluster

Cluster

Polygons display the areas with the highest concentration of gaze points recorded during the test showing the percentage of respondents who are interested in these clusters.

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Areas of Interest

Areas of Interest

Visualize the attitude of respondents related to the definitely given areas of the image. It provides statistical data. Thus, guesswork is replaced by fact.

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