Bee swarm

Displays gaze fixation of respondents in the form of points that attract the most attention. Provides information simultaneously of all respondents interactive. Especially effective in testing of video clips. 

This image was exposed to 30 respondents for 10 seconds.

This image shows a "Bee swarm" stop-frame  of the 2nd second of viewing. We see that the focus of the respondents primarily attracts an apple and mouth heroine (56% of respondents). Much of the respondents (20%) in the first seconds view the images draw attention to the light zone highlighted advertised product on the left side of the picture. Some 7% and 10% of respondents pay attention to the eyes of the heroine and hero person respectively. Nearly 7% of respondents see also in the brand in the lower left corner of the image. It should be noted that the slogan on the right side of the image and name of the product does not attract the respondents believe in the first seconds of viewing.

This image shows a stop-frame of the 5th second of viewing. We see that the attention of the respondents have already distributed to all major elements of the image:

  • Apple – 20% of respondents;
  • Brand – 20% of respondents;
  • Product – 20% of respondents;
  • Product name – 10% of respondents;
  • Slogan – 10% of respondents;
  • Heroine's eyes – 6,7% of respondents;
  • Hero's face – 6,7% of respondents.

Respondents also pay attention to the bottom image product (6.6%). It should be noted that the text under the brand is still unseen. 

Summary:

  • The first elements of the image to attract the attention of the respondents are apple and advertised product, which also are the most striking elements of the image.
  • Upon further examination images of respondents noticed all the basic elements of the image.
  • The elements of the image, attracts the most attention throughout the respondents view, are a brand, product and an apple.
  •  Product name and slogan respondents notice after viewing the main attractions for the attention of image elements.
  • The text under the brand remains unseen throughout the viewing images.

Bee swarm

Displays gaze fixation of respondents in the form of points that attract the most attention. Provides information simultaneously of all respondents interactive.