Cluster

Polygons display the areas with the highest concentration of gaze points recorded during the test showing the percentage of respondents who are interested in these clusters. The clusters displayed may easily be transformed into areas of interest (AOIs).

This image was exposed to 12 respondents for 5 seconds.

Because of the results shows that the respondents enough attention scattered around the image. Items that attracted the attention of 100% of respondents are hairbrush and the center image, which usually begins with a view. It is important that 100% of respondents pay attention to the glass with water. Given the particular movements sight when reading text, one can say that the respondents read the product name, mentally dostaivaya end of the floor.

An equal number of respondents, namely 75%, fixed view on the advertised product on the left side of the image, shorts at the main hero and the hero of the face in the background image. It should be noted that logo on a product does not advertise itself draws attention to the respondents. 50% of respondents look at the element of product image below.

Summary:

  • The glass of water draws attention to itself (100% of respondents);
  • Name of product observed and read by the respondents (100% of respondents);
  • Note the item of clothing main character (75% of respondents);
  • Attention advertised product attracts respondents (75% of respondents);
  • The logo on the advertised product remains unnoticed by all respondents.

Cluster

Polygons display the areas with the highest concentration of gaze points recorded during the test showing the percentage of respondents who are interested in these clusters.