Areas of Interest

Visualize the attitude of respondents related to the definitely given areas of the advertising.

You can choose areas that you are interested in at any stage of the study and get different statistics on them. Thus, guesswork is replaced by fact.

This image was exposed to 10 respondents for 5 seconds.

We have identified the following areas for obtaining statistics:

  • Phone model
  • Face of the hero
  • Slogan
  • Product
  • Тext
  • Logo
  • Т3

If we look at the ranking considering the various elements of advertising that is the first time fixation sight of respondents, we can see that primarily attracts respondents believe a person a hero, then product (VPF = 1.2 seconds). To notice the logo on average, respondents should be 2.1 seconds. The last element drawn to the attention of the respondents are phone model and an inscription T3.

An average of consideration of the following advertisement: face-product - logo - text - slogan - model - T3.

According to the duration of fixation glance shows that all respondents longer look at the logo and product. Also, respondents detain look at the advertised phone model.

If we look at the number of commits sight, that is, those elements for which respondents often look back or look for consideration, we can see that most respondents fix your view on slogans and product that shows that respondents were read a slogan . Respondents also often look to the person and model of phone a. It should be noted that fixed view on the text very rarely, so you can say that the respondents did not read the text.

All respondents pay attention to the person hero, the product and logo. Almost all respondents model notice advertised phone (90%) and slogan (70%). Half of the respondents pay attention to the text.

Summary:

  • Respondents pay more attention to the person hero, logo and the advertised product;
  • The sequence reading of the advertisement follows: face-product - logo - text - slogan - model - T3.;
  • Half of the respondents notice text but not read it;
  • Nearly all respondents (70%) pay attention to the slogan and read it;
  • At the advertised product respondents long and often fixed view, all respondents see it (100%).

Areas of Interest

Visualize the attitude of respondents related to the definitely given areas of the image. It provides statistical data. Thus, guesswork is replaced by fact.