Gaze plot

Displays movement sequence, order and duration of gaze fixation. Displays gaze motion of each respondent separately.

This image exhibited respondent within 10 seconds. The focus respondents focused on the right side of images and forms a rectangle Logo-Lips-Hand-Phone.

We see that viewing begins with the center of the image (1 fixation), then drive bay view character (fixation 2) and further moves smoothly up diagonally first mobile headset (fixation 3), after which respondent captures attention to the logo (fixation 4) it should be noted that the fixation look at the logo is longer than at previous objects.

Then respondent focuses its attention on the mobile phone image on the right side of the image (fixation 5-6) and pays attention to the name of the phone model (fixation 7). The respondent saw the text of the image, but not read it (fixing 8), glance falls down to the bottom of the image on the element of character clothing (9 fixation), then the respondent drew attention to a mobile phone in his hand character (fixation 10) and again returned to the title of model phone (fixation 11). In doing so, given the length commits glance at the title phone model, we can speak about increased interest in the item images (fixation 7, 11).

Then respondent focuses its attention on the mobile phone image on the right side Then again attracted the attention of the respondent's individual character, lips and eyes (fixation 12,13). Then respondent again drew attention to the phone in his hand and telephone character on the right side of the image (fixation 14, 15).

This image presents the results of testing of three respondents. Just as in the previous case, manifested interest right side images.

We see that two out of three respondents pay attention to the logo in the upper right corner of the image and view it on the record twice. Mobile phone headset and the right side of the image also attracted the attention of all respondents. The text of the image remains unread. All respondents pay particular attention to the name of the phone model, as the fixation of view on this element of the image more than the rest.

It should be noted that all respondents drew attention to another element of the image in the lower right corner and recorded his opinion on it.

Summary:

  • The logo drew the attention (99% of respondents), while in the first seconds viewing images (92%);
  • The product is one of the most attractive to the respondents image elements: notice - 100% of respondents believe delay to consider the elements - 75% of respondents;
  • Items that attracted the most attention respondents, is the name of the phone model: 100% of respondents focus special attention on this element.
  • The text of the respondents observed, but remains unread (100% of respondents).

Gaze plot

Displays movement sequence, order and duration of gaze fixation. Displays gaze motion of each respondent separately.